Room 101 is the cigar brand of designer and jeweler Matt Booth — and it shows. This is one of the most distinctive houses in the boutique world, known for striking packaging, creative collaborations, and blends that deliver real flavor behind the bold artistic identity. The Farce line is a modern favorite, available in Connecticut, Habano, and Maduro expressions. The Big Payback delivers value-driven flavor at every-day pricing, and Doomsayer brings full-flavored, big-ring performance. Limited releases and creative drops keep collectors watching for what's next. For the smoker who wants character in both the cigar and the band, Room 101 stands apart.