The Lure Cigars brand, founded by Lou Cross III in honor of his father’s lifelong love of cigars, is built on character-driven storytelling and craft. With Holly Collie and Mean Jean, Lure introduces two distinct blends that reflect both elegance and edge—each named after strong, spirited women who inspired bold lives and bold smokes.

Whether you're drawn to the refined warmth of Holly Collie or the dark intensity of Mean Jean, both cigars showcase Lure’s commitment to flavorful, full-expression blends wrapped in legacy.